نمایش مقالات انگلیسی با موضوع بازاریابی

کارشناسی ارشد و دکتری - کافه تدریس - وبینارهای حل سوالات کنکور ارشد

نمایش مقالات انگلیسی با موضوع: بازاریابی

تعداد : 295

271.

Reasons for switching service providers
Source: Australasian Marketing Journal 20 (2012) 164–170
Authors: Robert East, Ursula Grandcolas , Francesca Dall’Olmo Riley , Wendy Lomax
No of Pages: 7
Price (Tomans): 0
Abstract | Download

272.

Antecedents and consequences of strategic price management: An analysis in the New Zealand industrial service context
Source: Australasian Marketing Journal 20 (2012) 113–121
Authors: Kostis Indounas , Stefan Roth
No of Pages: 9
Price (Tomans): 0
Abstract | Download

273.

Intranet portals: Marketing and managing individuals’ acceptance and use
Source: Australasian Marketing Journal 20 (2012) 147–157
Authors: William D. Neill , James E. Richard
No of Pages: 11
Price (Tomans): 0
Abstract | Download

274.

Australian franchising research: Review, synthesis and future research directions
Source: Australasian Marketing Journal 20 (2012) 158–163
Authors: Owen Wright , Andrew McAuley
No of Pages: 6
Price (Tomans): 0
Abstract | Download

275.

The effects of market orientation, technological opportunism, and e-business adoption on performance: A moderated mediation analysis
Source: Australasian Marketing Journal 20 (2012) 136–146
Authors: Ranjit Voola , Gian Casimir , Jamie Carlson , M. Anushree Agnihotri
No of Pages: 11
Price (Tomans): 0
Abstract | Download

276.

Re-thinking and re-tooling the social marketing mix
Source: Australasian Marketing Journal 20 (2012) 122–126
Authors: Ross Gordon
No of Pages: 5
Price (Tomans): 0
Abstract | Download

277.

An e-retailing assessment of perceived website-service innovativeness: Implications for website quality evaluations, trust, loyalty and word of mouth
Source: Australasian Marketing Journal 20 (2012) 28–36
Authors: Aron O’Cass , Jamie Carlson
No of Pages: 9
Price (Tomans): 0
Abstract | Download

278.

Toddler milk advertising in Australia: Infant formula advertising in disguise?
Source: Australasian Marketing Journal 20 (2012) 24–27
Authors: Nina J Berry, Sandra C Jones , Don Iverson
No of Pages: 4
Price (Tomans): 0
Abstract | Download

279.

Making a face: Graphical illustrations of managerial stances toward customer creativity
Source: Australasian Marketing Journal 20 (2012) 9–15
Authors: Colin L. Campbell, Pierre R. Berthon , Leyland F. Pitt , Ian McCarthy , Kirk Plangger
No of Pages: 7
Price (Tomans): 0
Abstract | Download

280.

Assessing the validity of brand equity constructs
Source: Australasian Marketing Journal 20 (2012) 3–8
Authors: Con Menictas , Paul Z. Wang, Jordan J. Louviere
No of Pages: 6
Price (Tomans): 0
Abstract | Download

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