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نمایش مقالات انگلیسی با موضوع: بازاریابی تعداد : 295
241. Five trademark law strategies for managing brands
Source: Business Horizons (2012) 55, 113—117
Authors: Timothy A. Lemper
No of Pages: 5
Price (Tomans): 0
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242. Solutions for customer complaints about offshoring and outsourcing services
Source: Business Horizons (2012) 55, 33—42
Authors: Earl D. Honeycutt Jr, Vincent P. Magnini , Shawn T. Thelen
No of Pages: 10
Price (Tomans): 0
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243. The effect of ‘green’ messages on brand purchase and brand rejection
Source: Australasian Marketing Journal 21 (2013) 105–110
Authors: Meagan Wheeler , Anne Sharp , Magda Nenycz-Thiel
No of Pages: 6
Price (Tomans): 0
Abstract | Download
244. The effect of culture and salespersons’ retail service quality on impulse buying
Source: Australasian Marketing Journal 21 (2013) 85–93
Authors: Chanthika Pornpitakpan , Jie Hui Han
No of Pages: 9
Price (Tomans): 0
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245. Persuasibility and the self – Investigating heterogeneity among consumers
Source: Australasian Marketing Journal 21 (2013) 94–104
Authors: Monika Koller , Arne Floh, Alexander Zauner, Thomas Rusch
No of Pages: 11
Price (Tomans): 0
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246. Good customers: The value of customers by mode of acquisition
Source: Australasian Marketing Journal 21 (2013) 119–125
Authors: Mark D. Uncles, Robert East, Wendy Lomax
No of Pages: 7
Price (Tomans): 0
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247. Dual-faceted multidimensional IRT models with hierarchical structure
Source: Australasian Marketing Journal 21 (2013) 111–118
Authors: Luming Wang , Adam Finn
No of Pages: 8
Price (Tomans): 0
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248. Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity
Source: Australasian Marketing Journal 21 (2013) 75–84
Authors: Abhishek Dwivedi, Bill Merrilees
No of Pages: 10
Price (Tomans): 0
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249. A comparative study of consumer and B2B goods importers’ trust and commitment: Evidence from an Asian developing country
Source: Australasian Marketing Journal 21 (2013) 126–136
Authors: M. Abu Saleh , M. Yunus Ali , Ali Quazi
No of Pages: 11
Price (Tomans): 0
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250. Trust–commitment as a mediator of the celebrity endorser–brand equity relationship in a service context
Source: Australasian Marketing Journal 21 (2013) 36–42
Authors: Abhishek Dwivedi, Lester W. Johnson
No of Pages: 7
Price (Tomans): 0
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