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شنبه 03 آذر 1403
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231.
Toward a compelling customer touchpoint architecture
Source:
Business Horizons (2013) 56, 199—205
Authors:
Anirudh Dhebar
No of Pages:
7
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232.
Protecting your brand against the heartbreak of genericide
Source:
Business Horizons (2013) 56, 159—166
Authors:
Michael G. Walsh
No of Pages:
8
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233.
Let them talk! Managing primary and extended online brand communities for success
Source:
Business Horizons (2012) 55, 475—483
Authors:
Charles H. Noble , Stephanie M. Noble , Mavis T. Adjei
No of Pages:
9
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0
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234.
Social shopping promotions from a social merchant’s perspective
Source:
Business Horizons (2012) 55, 441—451
Authors:
In Lee , Kyoochun Lee
No of Pages:
11
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0
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235.
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
Source:
Business Horizons (2012) 55, 261—271
Authors:
Pierre R. Berthon , Leyland F. Pitt , Kirk Plangger , Daniel Shapiro
No of Pages:
11
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236.
Identifying new product development best practice
Source:
Business Horizons (2012) 55, 293—305
Authors:
Gloria Barczak , Kenneth B. Kahn
No of Pages:
13
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237.
How focused identities can help brands navigate a changing media landscape
Source:
Business Horizons (2012) 55, 283—291
Authors:
S. Adam Brasel
No of Pages:
9
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238.
Redirecting direct selling: High-touch embraces high-tech
Source:
Business Horizons (2012) 55, 273—281
Authors:
Linda Ferrell , O.C. Ferrell
No of Pages:
9
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239.
If you love something, let it go mobile: Mobile marketing and mobile social media 4x4
Source:
Business Horizons (2012) 55, 129—139
Authors:
Andreas M. Kaplan
No of Pages:
11
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240.
The relationship between electronic word-of-mouth motivations and message characteristics: The sender’s perspective
Source:
Australasian Marketing Journal 21 (2013) 66–74
Authors:
Kenneth B. Yap , Budi Soetarto, Jillian C. Sweeney
No of Pages:
9
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