نمایش مقالات انگلیسی با موضوع بازاریابی

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نمایش مقالات انگلیسی با موضوع: بازاریابی

تعداد : 295

221.

Consumer-based decision aid that explains which to buy: Decision confirmation or overconfidence bias?
Source: Decision Support Systems 53 (2012) 127–141
Authors: .
No of Pages: 15
Price (Tomans): 0
Abstract | Download

222.

Optimal decision making for online referral marketing
Source: Decision Support Systems 52 (2012) 373–383
Authors: Zhiling Guo
No of Pages: 11
Price (Tomans): 0
Abstract | Download

223.

The influence of brand equity on consumer responses
Source: Journal of Consumer Marketing 30/1 (2013) 62–74
Authors: Isabel Buil and Eva Martı´nez, Leslie de Chernatony
No of Pages: 13
Price (Tomans): 0
Abstract | Download

224.

Behavioral brand loyalty and consumer brand associations
Source: Journal of Business Research 66 (2013) 67–72
Authors: Jenni Romaniuk , Magda Nenycz-Thiel
No of Pages: 6
Price (Tomans): 0
Abstract | Download

225.

From avatars to mavatars: The role of marketing avatars and embodied representations in consumer profiling
Source: Business Horizons (2013) 56, 387—397
Authors: Brian E. Mennecke , Anicia Peters
No of Pages: 11
Price (Tomans): 0
Abstract | Download

226.

Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing
Source: Business Horizons (2012) 55, 485—493
Authors: Andrew J. Rohm , Tao (Tony) Gao, Fareena Sultan , Margherita Pagani
No of Pages: 9
Price (Tomans): 0
Abstract | Download

227.

Empirical evidence of repertoire size
Source: Australasian Marketing Journal 21 (2013) 59–65
Authors: Melissa Banelis , Erica Riebe , Campbell M. Rungie
No of Pages: 7
Price (Tomans): 0
Abstract | Download

228.

Store brand proneness: Effects of perceived risks, quality and familiarity
Source: Australasian Marketing Journal 20 (2012) 48–58
Authors: Yap Sheau-Fen , Leong Sun-May, Wee Yu-Ghee
No of Pages: 11
Price (Tomans): 0
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229.

Personal values and mall shopping behavior: The mediating role of attitude and intention among Chinese and Thai consumers
Source: Australasian Marketing Journal 20 (2012) 37–47
Authors: Yuanfeng Cai, Randall Shannon
No of Pages: 11
Price (Tomans): 0
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230.

Getting the right payoff from customer penalty fees
Source: Business Horizons (2013) 56, 377—386
Authors: Stephen S. Tax , Young ‘‘Sally’’ Kim , Sudhir Nair
No of Pages: 10
Price (Tomans): 0
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