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دوشنبه 03 دی 1403
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نمایش مقالات انگلیسی با موضوع: بازاریابی
تعداد : 295
251.
The customer engagement/value interface: An exploratory investigation
Source:
Australasian Marketing Journal 21 (2013) 17–24
Authors:
Linda D. Hollebeek
No of Pages:
8
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252.
Factors moderating the impact of word of mouth for TV and film broadcasts
Source:
Australasian Marketing Journal 21 (2013) 25–29
Authors:
Cathy Nguyen , Jenni Romaniuk
No of Pages:
5
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253.
Do radio stations in New Zealand target successfully?
Source:
Australasian Marketing Journal 21 (2013) 52–58
Authors:
Maxwell Winchester, Gavin Lees
No of Pages:
52
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254.
Exploring a functional approach to attitudinal brand loyalty
Source:
Australasian Marketing Journal 21 (2013) 43–51
Authors:
Rebekah Russell-Bennett, Charmine E.J. Härtel , Steve Worthington
No of Pages:
9
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255.
The financial services cultural orientation matrix
Source:
Australasian Marketing Journal 21 (2013) 1–9
Authors:
Deborah Stephenson, Steve Worthington , Rebekah Russell-Bennett
No of Pages:
9
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256.
Extending the use of market orientation: Transforming a charity into a business
Source:
Australasian Marketing Journal 21 (2013) 10–16
Authors:
Paul Chad
No of Pages:
7
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257.
The determinants of customer trust in buyer–seller relationships: An empirical investigation in rural India
Source:
Australasian Marketing Journal 20 (2012) 303–313
Authors:
Waheed Kareem Abdul , Sanjaya S. Gaur, Lisa N. Peñaloza
No of Pages:
11
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258.
Brand avoidance, genetic modification, and brandlessness
Source:
Australasian Marketing Journal 20 (2012) 297–302
Authors:
Michael Shyue Wai Lee, Denise Conroy, Judith Motion
No of Pages:
6
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259.
A critical review of classical conditioning effects on consumer behavior
Source:
Australasian Marketing Journal 20 (2012) 282–296
Authors:
Chanthika Pornpitakpan
No of Pages:
15
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260.
Service backstage visibility and the corresponding perceived values in the process of service delivery
Source:
Australasian Marketing Journal 20 (2012) 275–281
Authors:
Yu-Ying Huang
No of Pages:
7
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