نمایش مقالات انگلیسی با موضوع بازاریابی

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نمایش مقالات انگلیسی با موضوع: بازاریابی

تعداد : 295

281.

Drivers of satisfaction and dissatisfaction for overseas service customers: A critical incident technique approach
Source: Australasian Marketing Journal 20 (2012) 97–107
Authors: Constanza Bianchi , Judy Drennan
No of Pages: 11
Price (Tomans): 0
Abstract | Download

282.

Brand personality factor based models: A critical review
Source: Australasian Marketing Journal 20 (2012) 89–96
Authors: Mark Avis
No of Pages: 8
Price (Tomans): 0
Abstract | Download

283.

Exploring regional differences in Chinese consumer acceptance of new mobile technology: A qualitative study
Source: Australasian Marketing Journal 20 (2012) 80–88
Authors: Jinzhu Song , Judy C. Drennan , Lynda M. Andrews
No of Pages: 9
Price (Tomans): 0
Abstract | Download

284.

Four decades of research on product diversification: a literature reviewّ
Source: Management Decision Vol. 50 No. 2, 2012 pp. 325-344
Authors: Diana Benito-Osorio, Luis A´ngel Guerras-Martı´n and Jose´ A´ngel Zun˜iga-Vicente
No of Pages: 13
Price (Tomans): 0
Abstract | Download

285.

Does advertising matter to store brand purchase intention? A conceptual framework
Source: Journal of Product & Brand Management 21/2 (2012) 89–97
Authors: Shalom Levy and Hanna Gendel-Guterman
No of Pages: 19
Price (Tomans): 0
Abstract | Download

286.

CRM as a Marketing Attitude Based on Customer’s Information
Source: Procedia Technology 1 ( 2012 ) 565 – 569
Authors: Hamid Tohidi, Mohammad Mehdi Jabbari
No of Pages: 4
Price (Tomans): 0
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287.

Ethical reputation and value received: customer perceptions
Source: International Journal of Bank Marketing Vol. 29 No. 5, 2011
Authors: Jay Prakash Mulki, Fernando Jaramillo
No of Pages: 11
Price (Tomans): 0
Abstract | Download

288.

Derived versus full name brand extensions
Source: Journal of Business Research 62 (2009) 899–905
Authors: Sergio Olavarrieta , Eduardo Torres , Arturo Vásquez-Parraga , Cristóbal Barra
No of Pages: 6
Price (Tomans): 0
Abstract | Download

289.

Effects of Ethical Sales Behavior Considered through Transaction Cost Theory: To Whom Is the Customer Loyal?
Source: The Journal of International Management Studies, Volume 7 Number 1, April, 2012
Authors: Su-Hsiu Lin
No of Pages: 9
Price (Tomans): 0
Abstract | Download

290.

Fair Trade Rooibos tea: Connecting South African producers and American consumer markets
Source: Geoforum 41 (2010) 74–83, available at ScienceDirect
Authors: Laura T. Raynolds, Siphelo Unathi Ngcwangu
No of Pages: 9
Price (Tomans): 0
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