Toddler milk advertising in Australia: Infant formula advertising in disguise? |
Abstract:
The Marketing in Australia of Infant Formula: Manufacturers’ and Importers’ Agreement prevents manufacturersand importers from advertising infant formula. However, toddler milks, which share brandidentities with infant formula, are advertised freely; and recent research suggests consumers fail to distinguishbetween advertising for infant formula and for toddler milk. This study examined whether Australian parents recalled having seen advertisements for ‘formula’. Most respondents (66.8%) reported seeing an advertisement for infant formula, with those who had only seen non-retail advertising more than twice as likely to believe that they had seen such an advertisement as those who had only seen retail advertising. This suggests that toddler milk advertisements are functioning as defacto infant formula advertisements in Australia. |
| Keywords: |
Toddler milkm advertising ,Australia, Infant ,formula ,advertising, disguise |
| Author(s): |
Nina J Berry, Sandra C Jones , Don Iverson |
| Source: |
Australasian Marketing Journal 20 (2012) 24–27 |
| Subject: |
بازاریابی |
| Category: |
مقاله مجله |
| Release Date: |
2012 |
| No of Pages: |
4 |
| Price(Tomans): |
0 |
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بر اساس شرایط و ضوابط ارسال مقاله در سایت مدیر، این مطلب توسط یکی از نویسندگان ارسال گردیده است. در صورت مشاهده هرگونه تخلف، با تکمیل فرم گزارش تخلف حقوق مؤلفین مراتب را جهت پیگیری اطلاع دهید.
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