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دوشنبه 03 دی 1403
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نمایش مقالات انگلیسی با موضوع: بازاریابی
تعداد : 295
111.
Effects of a reward program on inducing desirable customer behaviors: The role of purchase purpose, reward type and reward redemption timing
Source:
International Journal of Hospitality Management 32 (2013) 237–244
Authors:
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No of Pages:
8
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112.
Comparison between hotels and motels using CRM effect model – An empirical study in Taiwan
Source:
International Journal of Hospitality Management 31 (2012) 1254– 1263
Authors:
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No of Pages:
10
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113.
Understanding customer behavior in name-brand Korean coffee shops: The role of self-congruity and functional congruity
Source:
International Journal of Hospitality Management 31 (2012) 809– 818
Authors:
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No of Pages:
10
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114.
The theory of repurchase decision-making (TRD): Identifying the critical factors in the post-purchase decision-making process
Source:
International Journal of Hospitality Management 31 (2012) 786– 797
Authors:
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No of Pages:
12
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115.
The effects of brand relationship quality on responses to service failure of hotel consumers
Source:
International Journal of Hospitality Management 31 (2012) 735– 744
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No of Pages:
10
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116.
Relationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management
Source:
International Journal of Hospitality Management 31 (2012) 864– 874
Authors:
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No of Pages:
11
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117.
Facebook as international eMarketing strategy of Taiwan hotels
Source:
International Journal of Hospitality Management 31 (2012) 972– 980
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No of Pages:
9
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118.
Hospitality marketing research: Recent trends and future directions
Source:
International Journal of Hospitality Management 31 (2012) 477– 488
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No of Pages:
12
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119.
Determinants of customer loyalty and purchasing behavior for full-service and limited-service hotels
Source:
International Journal of Hospitality Management 31 (2012) 319– 328
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No of Pages:
10
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120.
Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao
Source:
International Journal of Hospitality Management 31 (2012) 554– 563
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No of Pages:
10
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