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91.
Audience targeting by B-to-B advertisement classification: A neural network approach
Source:
Expert Systems with Applications 40 (2013) 2777–2791
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No of Pages:
15
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92.
Applying an automatic approach for showing up the hidden themes in financial marketing research (1961–2010)
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Expert Systems with Applications 39 (2012) 11055–11065
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No of Pages:
11
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93.
An enhanced Customer Relationship Management classification framework with Partial Focus Feature Reduction
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Expert Systems with Applications 40 (2013) 2137–2146
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No of Pages:
10
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94.
An empirical test to forecast the sales rank of a keyword advertisement using a hierarchical Bayes model
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Expert Systems with Applications 39 (2012) 12727–12742
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No of Pages:
16
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95.
An effective hybrid learning system for telecommunication churn prediction
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Expert Systems with Applications 40 (2013) 5635–5647
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13
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96.
Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing
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Expert Systems with Applications 39 (2012) 2597–2605
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No of Pages:
9
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97.
A decision support tool for evaluating customer intentions
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Expert Systems with Applications 39 (2012) 6903–6910
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8
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98.
Comparing alternative classifiers for database marketing: The case of imbalanced datasets
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Expert Systems with Applications 39 (2012) 48–53
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No of Pages:
6
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99.
CRM strategies for a small-sized online shopping mall based on association rules and sequential patterns
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Expert Systems with Applications 39 (2012) 7736–7742
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No of Pages:
7
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100.
Green marketing and its impact on supply chain management in industrial markets
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Industrial Marketing Management 41 (2012) 557–562
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