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81.
Decision tree models for profiling ski resorts’ promotional and advertising strategies and the impact on sales
Source:
Expert Systems with Applications 40 (2013) 5822–5829
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No of Pages:
8
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82.
Customer loyalty programs to sustain consumer fidelity in mobile telecommunication market
Source:
Expert Systems with Applications 39 (2012) 11269–11275
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No of Pages:
7
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83.
Customer data mining for lifestyle segmentation
Source:
Expert Systems with Applications 39 (2012) 9359–9366
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No of Pages:
8
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84.
Customer attrition in retailing: An application of Multivariate Adaptive Regression Splines
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Expert Systems with Applications 40 (2013) 6225–6232
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No of Pages:
8
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85.
Consumption universes based supermarket layout through association rule mining and multidimensional scaling
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Expert Systems with Applications 39 (2012) 8611–8625
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No of Pages:
15
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86.
Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking
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Expert Systems with Applications 40 (2013) 3803–3812
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No of Pages:
10
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87.
Churn management optimization with controllable marketing variables and associated management costs
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Expert Systems with Applications 40 (2013) 2198–2207
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No of Pages:
10
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88.
Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods
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Expert Systems with Applications 39 (2012) 5600–5615
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No of Pages:
16
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89.
Brain processing of vocal sounds in advertising: A functional magnetic resonance imaging (fMRI) study
Source:
Expert Systems with Applications 39 (2012) 12114–12122
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No of Pages:
9
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90.
A unified framework for market segmentation and its applications
Source:
Expert Systems with Applications 39 (2012) 10292–10302
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No of Pages:
11
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