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دوشنبه 03 دی 1403
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101.
A case study of applying LRFM model in market segmentation of a children’s dental clinic
Source:
Expert Systems with Applications 39 (2012) 5529–5533
Authors:
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No of Pages:
5
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102.
Modeling partial customer churn: On the value of first product-category purchase sequences
Source:
Expert Systems with Applications 39 (2012) 11250–11256
Authors:
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No of Pages:
7
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103.
An empirical test to measure the effectiveness of online advertising in online marketplaces using a hierarchical Bayes model
Source:
Expert Systems with Applications 39 (2012) 117–128
Authors:
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No of Pages:
12
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104.
A model of consumers’ perceptions of the invasion of information privacy
Source:
Information & Management 50 (2013) 1–12
Authors:
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No of Pages:
12
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105.
Evaluating the performance of demographic targeting using gender in sponsored search
Source:
Information Processing and Management 49 (2013) 286–302
Authors:
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No of Pages:
17
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106.
How do advertising expenditures influence hotels’ performance?
Source:
International Journal of Hospitality Management 33 (2013) 490–493
Authors:
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No of Pages:
4
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107.
Effects of restaurant green practices on brand equity formation: Do green practices really matter?
Source:
International Journal of Hospitality Management 33 (2013) 85–95
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No of Pages:
11
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108.
Customer loyalty marketing research: A comparative approach between hospitality and business journals
Source:
International Journal of Hospitality Management 33 (2013) 166–177
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No of Pages:
12
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109.
Customer accounting and marketing performance measures in the hotel industry: Evidence from Australia
Source:
International Journal of Hospitality Management 33 (2013) 140–152
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No of Pages:
13
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110.
Rural tourism: Marketing strategies for the bed and breakfast industry in Taiwan
Source:
International Journal of Hospitality Management 32 (2013) 278–286
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No of Pages:
9
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