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دوشنبه 03 دی 1403
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131.
Managing green marketing: Hong Kong hotel managers’ perspective
Source:
International Journal of Hospitality Management 34 (2013) 442– 461
Authors:
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No of Pages:
20
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132.
Do employees’ satisfied customers respond with an satisfactory relationship? The effects of employees’ satisfaction on customers’ satisfaction and loyalty in a family restaurant
Source:
International Journal of Hospitality Management 34 (2013) 1– 8
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No of Pages:
8
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133.
Does customer satisfaction increase firm performance? An applicationof American Customer Satisfaction Index (ACSI)
Source:
International Journal of Hospitality Management 35 (2013) 68–77
Authors:
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No of Pages:
10
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134.
The role of the brand as a person in business to business brands
Source:
Industrial Marketing Management 41 (2012) 898–907
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No of Pages:
10
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135.
The role of a firm's strategic orientation dimensions in determining market orientation
Source:
Industrial Marketing Management 41 (2012) 715–724
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10
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136.
The power of marketing within the firm: Its contribution to business performance and the effect of power asymmetry
Source:
Industrial Marketing Management 41 (2012) 861–873
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No of Pages:
13
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137.
The origins of power in buyer–seller relationships
Source:
Industrial Marketing Management 41 (2012) 669–679
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No of Pages:
11
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138.
The interplay between outbound team strategy and market information processing in the course of ‘really new’ NPD projects
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Industrial Marketing Management 41 (2012) 759–769
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No of Pages:
11
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139.
The impact of globalization on networks and relationship dynamics
Source:
Industrial Marketing Management 41 (2012) 727–729
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No of Pages:
3
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140.
The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences
Source:
Industrial Marketing Management 41 (2012) 82–9
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12
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