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جمعه 02 آذر 1403
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An enhanced Customer Relationship Management classification framework with Partial Focus Feature Reduction
Abstract:

Effective data mining solutions have for long been anticipated in Customer Relationship Management CRM) to accurately predict customer behavior, but from various industry research and case studies we have observed sub-optimal CRM classification models due to inferior data quality inherent to CRM data set. In this paper, one type of CRM data with a distinctive distribution pattern of Reduced Dimensionality is discussed. A new classification framework termed Partial Focus Feature Reduction is proposed to resolve CRM data set with Reduced Dimensionality using a collection of efficient data mining techniques characterizing a specially tailored modality grouping method to significantly improve data quality and feature relevancy after preprocessing, eventually achieving excellent classification with the right combination of cperformance lassification algorithms.

Keywords: Customer Relationship Management Classification Feature selection Imbalanced classification Ensemble classification
Author(s): .
Source: Expert Systems with Applications 40 (2013) 2137–2146
Subject: بازاریابی
Category: مقاله مجله
Release Date: 2013
No of Pages: 10
Price(Tomans): 0
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