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مقاله مجله تعداد : 1364
1291. The effects of market orientation, technological opportunism, and e-business adoption on performance: A moderated mediation analysis
Source: Australasian Marketing Journal 20 (2012) 136–146
Authors: Ranjit Voola , Gian Casimir , Jamie Carlson , M. Anushree Agnihotri
No of Pages: 11
Price (Tomans): 0
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1292. Re-thinking and re-tooling the social marketing mix
Source: Australasian Marketing Journal 20 (2012) 122–126
Authors: Ross Gordon
No of Pages: 5
Price (Tomans): 0
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1293. An e-retailing assessment of perceived website-service innovativeness: Implications for website quality evaluations, trust, loyalty and word of mouth
Source: Australasian Marketing Journal 20 (2012) 28–36
Authors: Aron O’Cass , Jamie Carlson
No of Pages: 9
Price (Tomans): 0
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1294. Toddler milk advertising in Australia: Infant formula advertising in disguise?
Source: Australasian Marketing Journal 20 (2012) 24–27
Authors: Nina J Berry, Sandra C Jones , Don Iverson
No of Pages: 4
Price (Tomans): 0
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1295. Making a face: Graphical illustrations of managerial stances toward customer creativity
Source: Australasian Marketing Journal 20 (2012) 9–15
Authors: Colin L. Campbell, Pierre R. Berthon , Leyland F. Pitt , Ian McCarthy , Kirk Plangger
No of Pages: 7
Price (Tomans): 0
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1296. Assessing the validity of brand equity constructs
Source: Australasian Marketing Journal 20 (2012) 3–8
Authors: Con Menictas , Paul Z. Wang, Jordan J. Louviere
No of Pages: 6
Price (Tomans): 0
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1297. Drivers of satisfaction and dissatisfaction for overseas service customers: A critical incident technique approach
Source: Australasian Marketing Journal 20 (2012) 97–107
Authors: Constanza Bianchi , Judy Drennan
No of Pages: 11
Price (Tomans): 0
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1298. Brand personality factor based models: A critical review
Source: Australasian Marketing Journal 20 (2012) 89–96
Authors: Mark Avis
No of Pages: 8
Price (Tomans): 0
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1299. Exploring regional differences in Chinese consumer acceptance of new mobile technology: A qualitative study
Source: Australasian Marketing Journal 20 (2012) 80–88
Authors: Jinzhu Song , Judy C. Drennan , Lynda M. Andrews
No of Pages: 9
Price (Tomans): 0
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1300. Cognitive and affective trust between Australian exporters and their overseas buyers
Source: Australasian Marketing Journal 20 (2012) 73–79
Authors: Andrew Zur , Civilai Leckie , Cynthia M. Webster
No of Pages: 7
Price (Tomans): 0
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