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مقاله مجله

تعداد : 1364

1281.

Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context
Source: Australasian Marketing Journal 20 (2012) 224–233
Authors: Aron O’Cass , Liem Viet Ngo, Nima Heirati
No of Pages: 10
Price (Tomans): 0
Abstract | Download

1282.

Some philosophical problems for service-dominant logic in marketing
Source: Australasian Marketing Journal 20 (2012) 218–223
Authors: Malcolm Wright , Deborah Russell
No of Pages: 6
Price (Tomans): 0
Abstract | Download

1283.

Marketing systems, the Ring Cycle, and the Layton Effect
Source: Australasian Marketing Journal 20 (2012) 190–194
Authors: Clifford J. Shultz II
No of Pages: 5
Price (Tomans): 0
Abstract | Download

1284.

Consumer innovativeness influence on really new product adoption
Source: Australasian Marketing Journal 20 (2012) 211–217
Authors: Chih-Wei Chao , Mike Reid, Felix T. Mavondo
No of Pages: 7
Price (Tomans): 0
Abstract | Download

1285.

Value-for-money perceptions of supermarket and private labels
Source: Australasian Marketing Journal 20 (2012) 171–177
Authors: Magda Nenycz-Thiel , Jenni Romaniuk
No of Pages: 7
Price (Tomans): 0
Abstract | Download

1286.

Reasons for switching service providers
Source: Australasian Marketing Journal 20 (2012) 164–170
Authors: Robert East, Ursula Grandcolas , Francesca Dall’Olmo Riley , Wendy Lomax
No of Pages: 7
Price (Tomans): 0
Abstract | Download

1287.

Antecedents and consequences of strategic price management: An analysis in the New Zealand industrial service context
Source: Australasian Marketing Journal 20 (2012) 113–121
Authors: Kostis Indounas , Stefan Roth
No of Pages: 9
Price (Tomans): 0
Abstract | Download

1288.

Towards a better understanding of fashion clothing involvement
Source: Australasian Marketing Journal 20 (2012) 127–135
Authors: Sally Rebecca Hourigan , Ursula-Sigrid Bougoure
No of Pages: 9
Price (Tomans): 0
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1289.

Intranet portals: Marketing and managing individuals’ acceptance and use
Source: Australasian Marketing Journal 20 (2012) 147–157
Authors: William D. Neill , James E. Richard
No of Pages: 11
Price (Tomans): 0
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1290.

Australian franchising research: Review, synthesis and future research directions
Source: Australasian Marketing Journal 20 (2012) 158–163
Authors: Owen Wright , Andrew McAuley
No of Pages: 6
Price (Tomans): 0
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