Marketing systems, the Ring Cycle, and the Layton Effect |
Abstract:
The field of marketing, particularly macromarketing, has been enriched enormously by Professor Roger Layton. This essay features some reflection and commentary on his contributions. Four articles published in the Journal of Macromarketing from 2006–2009, Professor Layton’s Ring Cycle, are discussed in some detail. These articles provoke and inspire; they raise questions and offer solutions. They collectively make remarkable contributions to macromarketing, the scholarly study of marketing systems, practical applications to economic growth and quality of life, and theory development. The essay also introduces the Layton Effect – extraordinary scholarly and policy outcomes resulting from keen intellect, gentility, perseverance, vision, inclusion, compassion, resolve and friendship; it concludes with a poignant epilogue. |
| Keywords: |
Marketing ,systems, Ring Cycle, Layton Effect |
| Author(s): |
Clifford J. Shultz II |
| Source: |
Australasian Marketing Journal 20 (2012) 190–194 |
| Subject: |
بازاریابی |
| Category: |
مقاله مجله |
| Release Date: |
2012 |
| No of Pages: |
5 |
| Price(Tomans): |
0 |
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بر اساس شرایط و ضوابط ارسال مقاله در سایت مدیر، این مطلب توسط یکی از نویسندگان ارسال گردیده است. در صورت مشاهده هرگونه تخلف، با تکمیل فرم گزارش تخلف حقوق مؤلفین مراتب را جهت پیگیری اطلاع دهید.
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