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سه شنبه 06 آذر 1403
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مقاله مجله
تعداد : 1364
1271.
Extending the use of market orientation: Transforming a charity into a business
Source:
Australasian Marketing Journal 21 (2013) 10–16
Authors:
Paul Chad
No of Pages:
7
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1272.
The determinants of customer trust in buyer–seller relationships: An empirical investigation in rural India
Source:
Australasian Marketing Journal 20 (2012) 303–313
Authors:
Waheed Kareem Abdul , Sanjaya S. Gaur, Lisa N. Peñaloza
No of Pages:
11
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1273.
Brand avoidance, genetic modification, and brandlessness
Source:
Australasian Marketing Journal 20 (2012) 297–302
Authors:
Michael Shyue Wai Lee, Denise Conroy, Judith Motion
No of Pages:
6
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1274.
A critical review of classical conditioning effects on consumer behavior
Source:
Australasian Marketing Journal 20 (2012) 282–296
Authors:
Chanthika Pornpitakpan
No of Pages:
15
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1275.
Service backstage visibility and the corresponding perceived values in the process of service delivery
Source:
Australasian Marketing Journal 20 (2012) 275–281
Authors:
Yu-Ying Huang
No of Pages:
7
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1276.
All quiet on the Western front? Empirical evidence on the ‘‘War’’ between Marketing Managers and Sales Managers
Source:
Australasian Marketing Journal 20 (2012) 268–274
Authors:
Graham R. Massey
No of Pages:
7
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1277.
An exploratory study into the role and interplay of intrinsic and extrinsic cues in Australian consumers’ evaluations of fish
Source:
Australasian Marketing Journal 20 (2012) 260–267
Authors:
Meredith Lawley, Dawn Birch a, Denise Hamblin
No of Pages:
8
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1278.
Market environment, assortment policy, and performance of small retailers
Source:
Australasian Marketing Journal 20 (2012) 250–259
Authors:
Jack Cadeaux , Chris Dubelaar
No of Pages:
10
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1279.
An empirical investigation of the relationship between personality traits, prestige sensitivity, and fashion consciousness of Generation Y in Australia
Source:
Australasian Marketing Journal 20 (2012) 242–249
Authors:
Riza Casidy
No of Pages:
8
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1280.
Improving firm performance through NPD: The role of market orientation, NPD orientation and the NPD process
Source:
Australasian Marketing Journal 20 (2012) 235–241
Authors:
Mike Reid , Erica Brady
No of Pages:
7
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