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مقاله مجله تعداد : 1364
1261. Dual-faceted multidimensional IRT models with hierarchical structure
Source: Australasian Marketing Journal 21 (2013) 111–118
Authors: Luming Wang , Adam Finn
No of Pages: 8
Price (Tomans): 0
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1262. Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity
Source: Australasian Marketing Journal 21 (2013) 75–84
Authors: Abhishek Dwivedi, Bill Merrilees
No of Pages: 10
Price (Tomans): 0
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1263. A comparative study of consumer and B2B goods importers’ trust and commitment: Evidence from an Asian developing country
Source: Australasian Marketing Journal 21 (2013) 126–136
Authors: M. Abu Saleh , M. Yunus Ali , Ali Quazi
No of Pages: 11
Price (Tomans): 0
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1264. Trust–commitment as a mediator of the celebrity endorser–brand equity relationship in a service context
Source: Australasian Marketing Journal 21 (2013) 36–42
Authors: Abhishek Dwivedi, Lester W. Johnson
No of Pages: 7
Price (Tomans): 0
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1265. The customer engagement/value interface: An exploratory investigation
Source: Australasian Marketing Journal 21 (2013) 17–24
Authors: Linda D. Hollebeek
No of Pages: 8
Price (Tomans): 0
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1266. C-OAR-SE-based single-item measures for the two-stage Technology Acceptance Model
Source: Australasian Marketing Journal 21 (2013) 30–35
Authors: John R. Rossiter , Bradley Braithwaite
No of Pages: 6
Price (Tomans): 0
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1267. Factors moderating the impact of word of mouth for TV and film broadcasts
Source: Australasian Marketing Journal 21 (2013) 25–29
Authors: Cathy Nguyen , Jenni Romaniuk
No of Pages: 5
Price (Tomans): 0
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1268. Do radio stations in New Zealand target successfully?
Source: Australasian Marketing Journal 21 (2013) 52–58
Authors: Maxwell Winchester, Gavin Lees
No of Pages: 52
Price (Tomans): 0
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1269. Exploring a functional approach to attitudinal brand loyalty
Source: Australasian Marketing Journal 21 (2013) 43–51
Authors: Rebekah Russell-Bennett, Charmine E.J. Härtel , Steve Worthington
No of Pages: 9
Price (Tomans): 0
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1270. The financial services cultural orientation matrix
Source: Australasian Marketing Journal 21 (2013) 1–9
Authors: Deborah Stephenson, Steve Worthington , Rebekah Russell-Bennett
No of Pages: 9
Price (Tomans): 0
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