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سه شنبه 06 آذر 1403
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1261.
Dual-faceted multidimensional IRT models with hierarchical structure
Source:
Australasian Marketing Journal 21 (2013) 111–118
Authors:
Luming Wang , Adam Finn
No of Pages:
8
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1262.
Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity
Source:
Australasian Marketing Journal 21 (2013) 75–84
Authors:
Abhishek Dwivedi, Bill Merrilees
No of Pages:
10
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1263.
A comparative study of consumer and B2B goods importers’ trust and commitment: Evidence from an Asian developing country
Source:
Australasian Marketing Journal 21 (2013) 126–136
Authors:
M. Abu Saleh , M. Yunus Ali , Ali Quazi
No of Pages:
11
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1264.
Trust–commitment as a mediator of the celebrity endorser–brand equity relationship in a service context
Source:
Australasian Marketing Journal 21 (2013) 36–42
Authors:
Abhishek Dwivedi, Lester W. Johnson
No of Pages:
7
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1265.
The customer engagement/value interface: An exploratory investigation
Source:
Australasian Marketing Journal 21 (2013) 17–24
Authors:
Linda D. Hollebeek
No of Pages:
8
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1266.
C-OAR-SE-based single-item measures for the two-stage Technology Acceptance Model
Source:
Australasian Marketing Journal 21 (2013) 30–35
Authors:
John R. Rossiter , Bradley Braithwaite
No of Pages:
6
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1267.
Factors moderating the impact of word of mouth for TV and film broadcasts
Source:
Australasian Marketing Journal 21 (2013) 25–29
Authors:
Cathy Nguyen , Jenni Romaniuk
No of Pages:
5
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1268.
Do radio stations in New Zealand target successfully?
Source:
Australasian Marketing Journal 21 (2013) 52–58
Authors:
Maxwell Winchester, Gavin Lees
No of Pages:
52
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1269.
Exploring a functional approach to attitudinal brand loyalty
Source:
Australasian Marketing Journal 21 (2013) 43–51
Authors:
Rebekah Russell-Bennett, Charmine E.J. Härtel , Steve Worthington
No of Pages:
9
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1270.
The financial services cultural orientation matrix
Source:
Australasian Marketing Journal 21 (2013) 1–9
Authors:
Deborah Stephenson, Steve Worthington , Rebekah Russell-Bennett
No of Pages:
9
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