Some philosophical problems for service-dominant logic in marketing |
Abstract:
Vargo and Lusch (2004, 2008, 2009) developed a synthesis of service-dominant logic and called for a major shift towards service thinking, which has been well received by the academic marketing community. However the arguments to date have overlooked issues of testability, over-explanation, and normative power, and they are undermined by a definitional slide in the justification of service-dominant logic. We discuss these issues and suggest that they may create problems for service-dominant logic in its current form. We call for further conceptual development to address these points, and to enable discriminative tests between alternative service-based interventions. |
| Keywords: |
Some philosophical ,problems , service-dominant, logic , marketing |
| Author(s): |
Malcolm Wright , Deborah Russell |
| Source: |
Australasian Marketing Journal 20 (2012) 218–223 |
| Subject: |
بازاریابی |
| Category: |
مقاله مجله |
| Release Date: |
2012 |
| No of Pages: |
6 |
| Price(Tomans): |
0 |
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بر اساس شرایط و ضوابط ارسال مقاله در سایت مدیر، این مطلب توسط یکی از نویسندگان ارسال گردیده است. در صورت مشاهده هرگونه تخلف، با تکمیل فرم گزارش تخلف حقوق مؤلفین مراتب را جهت پیگیری اطلاع دهید.
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