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مقاله مجله تعداد : 1364
691. ‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets
Source: Industrial Marketing Management 41 (2012) 174–185
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No of Pages: 12
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692. Aligning marketing strategies throughout the supply chain to enhance performance
Source: Industrial Marketing Management 41 (2012) 1008–1018
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No of Pages: 11
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693. The effect of buyer behaviors on preferred customer status and access to supplier technological innovation: An empirical study of supplier perceptions
Source: Industrial Marketing Management 41 (2012) 1259–1269
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No of Pages: 11
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694. The role of boundary spanners in the formation of customer attractiveness
Source: Industrial Marketing Management 41 (2012) 1228–1240
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No of Pages: 13
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695. How Buyer-Seller Relationship Quality Influences Adaptation and Innovation by Foreign MNCs’ Subsidiaries
Source: Industrial Marketing Management 41 (2012) 1047–1057
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No of Pages: 11
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696. Satisfaction in buyer–seller relationships—Influence of cultural differences
Source: Industrial Marketing Management 41 (2012) 1081–1093
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No of Pages: 13
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697. Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations
Source: Industrial Marketing Management 41 (2012) 1058–1070
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No of Pages: 13
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698. Manufacturers’ reliance on channel intermediaries: Value drivers in the presence of a direct web channel
Source: Industrial Marketing Management 41 (2012) 40–53
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No of Pages: 14
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699. Creating value in business relationships: The role of sales
Source: Industrial Marketing Management 41 (2012) 94–105
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No of Pages: 12
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700. Creating superior customer value for B2B firms through supplier firm capabilities
Source: Industrial Marketing Management 41 (2012) 125–135
Authors: .
No of Pages: 11
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