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جمعه 02 آذر 1403
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171.
‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets
Source:
Industrial Marketing Management 41 (2012) 174–185
Authors:
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No of Pages:
12
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172.
Aligning marketing strategies throughout the supply chain to enhance performance
Source:
Industrial Marketing Management 41 (2012) 1008–1018
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11
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173.
The effect of buyer behaviors on preferred customer status and access to supplier technological innovation: An empirical study of supplier perceptions
Source:
Industrial Marketing Management 41 (2012) 1259–1269
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No of Pages:
11
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174.
The role of boundary spanners in the formation of customer attractiveness
Source:
Industrial Marketing Management 41 (2012) 1228–1240
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13
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175.
How Buyer-Seller Relationship Quality Influences Adaptation and Innovation by Foreign MNCs’ Subsidiaries
Source:
Industrial Marketing Management 41 (2012) 1047–1057
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11
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176.
Satisfaction in buyer–seller relationships—Influence of cultural differences
Source:
Industrial Marketing Management 41 (2012) 1081–1093
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13
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177.
Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations
Source:
Industrial Marketing Management 41 (2012) 1058–1070
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No of Pages:
13
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178.
Manufacturers’ reliance on channel intermediaries: Value drivers in the presence of a direct web channel
Source:
Industrial Marketing Management 41 (2012) 40–53
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No of Pages:
14
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179.
Creating value in business relationships: The role of sales
Source:
Industrial Marketing Management 41 (2012) 94–105
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12
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180.
Creating superior customer value for B2B firms through supplier firm capabilities
Source:
Industrial Marketing Management 41 (2012) 125–135
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11
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