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مقاله مجله

تعداد : 1364

1171.

Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing
Source: Business Horizons (2012) 55, 485—493
Authors: Andrew J. Rohm , Tao (Tony) Gao, Fareena Sultan , Margherita Pagani
No of Pages: 9
Price (Tomans): 0
Abstract | Download

1172.

Better, faster, cheaper: Pick any three
Source: Business Horizons (2012) 55, 201—208
Authors: Paul Clements ,John McGregor
No of Pages: 8
Price (Tomans): 0
Abstract | Download

1173.

International business complexity and the internationalization of languages
Source: Business Horizons (2012) 55, 189—200
Authors: W. Travis Selmier IIa, Chang Hoon Oh
No of Pages: 12
Price (Tomans): 0
Abstract | Download

1174.

Enhancing customer self-efficacy in co-producing service experiences
Source: Business Horizons (2012) 55, 179—188
Authors: Robert C. Ford , Duncan R. Dickson
No of Pages: 10
Price (Tomans): 0
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1175.

Do you have a survival instinct? Leveraging genetic codes to achieve fit in hostile business environments
Source: Business Horizons (2012) 55, 81—91
Authors: Thomas Lawton , Tazeeb Rajwani, Patrick Reinmoeller
No of Pages: 11
Price (Tomans): 0
Abstract | Download

1176.

Will your workers sue you? State-by-State risks and strategic responses
Source: Business Horizons (2012) 55, 65—79
Authors: Richard A. Posthuma
No of Pages: 15
Price (Tomans): 0
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1177.

Empirical evidence of repertoire size
Source: Australasian Marketing Journal 21 (2013) 59–65
Authors: Melissa Banelis , Erica Riebe , Campbell M. Rungie
No of Pages: 7
Price (Tomans): 0
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1178.

Predicting first year student transfer intentions: Do relationships matter?
Source: Australasian Marketing Journal 20 (2012) 65–72
Authors: Maria M. Raciti
No of Pages: 8
Price (Tomans): 0
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1179.

Cultural values and higher education choices: Chinese families
Source: Australasian Marketing Journal 20 (2012) 59–64
Authors: Christina Kwai Choi Lee , Sussie C. Morrish
No of Pages: 6
Price (Tomans): 0
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1180.

Store brand proneness: Effects of perceived risks, quality and familiarity
Source: Australasian Marketing Journal 20 (2012) 48–58
Authors: Yap Sheau-Fen , Leong Sun-May, Wee Yu-Ghee
No of Pages: 11
Price (Tomans): 0
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