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شنبه 01 دی 1403
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تست تألیفی و کنکوری
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نمایش مقالات انگلیسی با موضوع: بازاریابی
تعداد : 295
1.
Understanding consumer's brand categorization across three countries: Application of fuzzy rule-based classification
Source:
Journal of Business Research 67 (2014) 278–287
Authors:
Shimi Naurin Ahmad , Marie-Odile Richard
No of Pages:
10
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0
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2.
Helping relief campaigns: Social cognitive factors underlying important issues using structural equation modelling
Source:
Cogent Business & Management Volume 7, 2020 - Issue 1
Authors:
غلامرضا رسولی ، کریم حمدی
No of Pages:
23
Price (Tomans):
9000
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3.
Making the world a better place by making better products ; Eco-friendly consumer innovativeness and the adoption of eco-innovations
Source:
European Journal of Marketing, (2019)
Authors:
Nicholas G. Paparoidamis , Huong Thi Thanh Tran
No of Pages:
40
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0
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4.
evolution of consumer brand relationship research
Source:
emy of Strategic Management Journal Volume 17, Issue 1, 2018
Authors:
Noor Hasmini Abd Ghani, Kashedul Wahab Tuhin
No of Pages:
9
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5.
The impact of brand concept on brand equity
Source:
Asia Pacific Journal of Innovation and Entrepreneurship Vol. 11 No. 2, 2017 pp. 233-245
Authors:
Joo-Eon Jeon
No of Pages:
14
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6.
Social media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity
Source:
Asia Pacific Management Review Volume 22, Issue 1, March 2017, Pages 25-34
Authors:
Peerayuth Charoensukmongkol , Pakamon Sasatanun
No of Pages:
10
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7.
A financial approach-based measurement of brand equity in the restaurant industry
Source:
Tourism Economics 1–8 ª The Author(s) 2017
Authors:
Serin Choi, Kyuwan Choi, Seoki Lee
No of Pages:
8
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8.
Dynamic bid pricing for an optimized resource utilization in small and medium sized enterprises
Source:
Procedia CIRP 67 ( 2018 ) 516 – 521
Authors:
Berend Denkenaa, Marc-André Dittricha, Siebo Stamma
No of Pages:
6
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9.
Research on Social Marketing Strategies with An Agent-based Propagation Model
Source:
IFAC PapersOnLine 50-1 (2017) 13581–13586
Authors:
Shuai Zeng*, Juanjuan Li*, Xiaochun Ni*, Yong Yuan*, Fei-Yue Wang (IFAC Fellow)
No of Pages:
6
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10.
Evaluation of quantitative indicators of marketing activities in the banking sector
Source:
Journal of Business Research Volume 69, Issue 11, November 2016, Pages 5028-5033
Authors:
Adriana Csikósová ⁎, Katarína Čulková, Mária Janošková
No of Pages:
6
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