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1. Understanding consumer's brand categorization across three countries: Application of fuzzy rule-based classification
Source: Journal of Business Research 67 (2014) 278–287
Authors: Shimi Naurin Ahmad , Marie-Odile Richard
No of Pages: 10
Price (Tomans): 0
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2. Helping relief campaigns: Social cognitive factors underlying important issues using structural equation modelling
Source: Cogent Business & Management Volume 7, 2020 - Issue 1
Authors: غلامرضا رسولی ، کریم حمدی
No of Pages: 23
Price (Tomans): 9000
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3. Making the world a better place by making better products ; Eco-friendly consumer innovativeness and the adoption of eco-innovations
Source: European Journal of Marketing, (2019)
Authors: Nicholas G. Paparoidamis , Huong Thi Thanh Tran
No of Pages: 40
Price (Tomans): 0
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4. evolution of consumer brand relationship research
Source: emy of Strategic Management Journal Volume 17, Issue 1, 2018
Authors: Noor Hasmini Abd Ghani, Kashedul Wahab Tuhin
No of Pages: 9
Price (Tomans): 0
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5. The impact of brand concept on brand equity
Source: Asia Pacific Journal of Innovation and Entrepreneurship Vol. 11 No. 2, 2017 pp. 233-245
Authors: Joo-Eon Jeon
No of Pages: 14
Price (Tomans): 0
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6. Social media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity
Source: Asia Pacific Management Review Volume 22, Issue 1, March 2017, Pages 25-34
Authors: Peerayuth Charoensukmongkol , Pakamon Sasatanun
No of Pages: 10
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7. A financial approach-based measurement of brand equity in the restaurant industry
Source: Tourism Economics 1–8 ª The Author(s) 2017
Authors: Serin Choi, Kyuwan Choi, Seoki Lee
No of Pages: 8
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8. Dynamic bid pricing for an optimized resource utilization in small and medium sized enterprises
Source: Procedia CIRP 67 ( 2018 ) 516 – 521
Authors: Berend Denkenaa, Marc-André Dittricha, Siebo Stamma
No of Pages: 6
Price (Tomans): 0
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9. Research on Social Marketing Strategies with An Agent-based Propagation Model
Source: IFAC PapersOnLine 50-1 (2017) 13581–13586
Authors: Shuai Zeng*, Juanjuan Li*, Xiaochun Ni*, Yong Yuan*, Fei-Yue Wang (IFAC Fellow)
No of Pages: 6
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10. Evaluation of quantitative indicators of marketing activities in the banking sector
Source: Journal of Business Research Volume 69, Issue 11, November 2016, Pages 5028-5033
Authors: Adriana Csikósová ⁎, Katarína Čulková, Mária Janošková
No of Pages: 6
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