Sustainable entrepreneurship is a possible way to handle environmental degradation. The SMEs owner-managers’ cognitive process is an important factor of sustainable entrepreneurship engagement. Unfortunately, there are scant intention-based studies. As such, this study examined the factors that influenced the propensity to sustainable entrepreneurship. A total of 404 SMEs were surveyed.
The results revealed that attitudinal and perceptual factors positively and significantly influenced such propensity while normative factor was not playing a significant role. Thus, developing sufficient sustainability capabilities, establishing a positive or favorable sustainability attitude and creating attractive sustainable entrepreneurial practices should be emphasized in promoting sustainable entrepreneurship