The current economic context and the complexity of the business environment, as well as innovations and trends in the literature led to the creation of new forms of partnership between the existing organizations. Thus, the concept of virtual organization was developed, which can be found in the business environment, but which is a delicate subject in literature because of the difficulty encountered in defining this concept. At the same time, the awareness of the need for organizations to adopt a business model and also to know the value chain and logistics evolution has a significant impact on the dynamics of virtual organizations.
In what follows, the authors will present the views of researchers encountered in the literature regarding issues such as: what constitutes a business model, what are virtual organizations, which are the implications for the adoption of a value chain, as well as developments in logistics. The interconnection between the items listed above has a significant impact on the operation of the virtual organization and on its way of having competitive advantage as a result of the awareness of the importance of these key elements. Certainly, the authors’ opinions regarding this subject will also be highlighted.
Also, in the case study, the authors propose a conceptual model of analysis, developed as a result of the research of the activity carried out by an organization which needs to improve their processes.