Abstract Stock market is like any other market principles and specific conditions to consider and implement these basic principles can be invested and buy and sell shares of action and also a real understanding of the issues listed on the exchange. Basically, investors should check when buying or selling stocks are large; review your asset because they are converted into shares. Regardless if they are to invest in a range of factors, not the desired result ever. The purpose of this study was to investigate the factors influencing the behavior of financial investors in financial markets. To achieve this objective the Community Investment Statistics and financial experts in the Stock Exchange, the sample size of 239 patients were selected randomly. Data was collected by questionnaire according to experts, the validity and reliability by Cronbach approved, have been conducted to analyze the data and test hypotheses of statistical software SPSS and PLS was used. This descriptive survey research to examine the relationships between variables is a correlation. This study identifies the factors that influence the behavior of investors after the research findings showed independent variables as factors influencing the behavior and investment decisions were effective. The results also indicate that the structural parameters of the model have been fit.