In today’s business environment, one of the essential elements to an organizational success is adaptability, which is introduces as people must be able to accept changes and so takes creativity and innovation. To encourage creativity organizations need to create a climate that supports and enables the creative thinking of employees. In other words, organizations must try to remove barriers that might impede creativity and enhance the factors that enable creativity. For more understanding of creativity, this article attempts to bring into business setting a conceptual framework, which is supported by prior literature. So we review writings in an attempt to clearly identify the factors that influence organizational creativity and hence that need to be taken into consideration when managing creativity in organizational setting.