Nowadays organizations have concluded that the existence of the organizations depend on the customer satisfaction and loyalty. Customer satisfaction has been regarded as a necessary condition for maintaining customers and satisfying economic goals. Communication quality also shows the total quality of the communication, reflecting customer expectations as a key for communicative success. Regarding the key role of communication quality in customer satisfaction and loyalty, this study aims to examine the effects of customer orientation on communication quality from the view of travel agencies’ customers in Tabriz City using library method, internet sources, and field studies. This study is of casual-comparative type using descriptive methods with applied goals. Statistical population of this study included all travel agencies’ customers in Tabriz. A researcher-made questionnaire was used whose consistency was confirmed by Cronbach Alpha of 0.842. To analyze data, exploratory and confirmatory factor analysis was used which confirmed all research hypotheses.