Explaining Evolutionary Trend of Strategic Planning from Traditional Economy to Innovation Economy |
Abstract:
In the 1950s strategic planning entered in the management world and has had many fans and critics over the years. So, paradigms, schools, various quantitative and qualitative methods and tools of strategic planning have been created by experts. In this paper, for the first time, four influential stages in strategic planning and characteristics of each stage have been reviewed. These four stages has categorized in two contexts: traditional economy and innovation economy. In fact, the first three stages are responses to the different crises (in the traditional economy) and the fourth stage is about the emergence of a new paradigm in strategic planning (innovation economy). The first stage begins with introduction the strategic planning to the management world that its crisis is . The second stage offers a suitable tool (BSC) to help the successful implementation of the strategies. In the third stage be introduced a new type of strategy (Robust Strategy) to address the fast changing environment and deep uncertianty. Finally, at the fourth stage, we are witnessing the emergence of new paradigm in business by introducing Poised Strategy. The main purpose of this paper is emphasizing on strategic planning evolution over the time, despite the objections and criticisms against it.
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Keywords: |
Strategic Planning, Balanced Scorecard, Robust Strategy, Poised Strategy, Innovation Economy |
Author(s): |
Saeed Fallah Tafti, Mani Jahani , Shahnaz Akbari Emami |
Source: |
Procedia - Social and Behavioral Sciences 58 ( 2012 ) 56 – 65 |
Subject: |
مدیریت استراتژیک |
Category: |
مقالات ترجمه شده - دانلود ترجمه مقاله |
Release Date: |
2012 |
No of Pages: |
10 |
Price(Tomans): |
0 |
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