Construct measurement is a cornerstone for research in any area. In the absence of information on the caliber of measurement practices within and across studies, it is extremely difficult to synthesize research and develop normative guidelines for managers. This Feature Topic aims to advance measurement practices by strategic management scholars. The Feature Topic includes six articles from a diverse array of perspectives. We describe the context of strategic management and measurement, examine how the Feature Topic articles address critical issues, and conclude with advice for authors and reviewers on this topic.