Marketing in the new world become one of the important part of success or failure of any companies. Especially after the globalization the marketers’ task become harder because of the entering new provider in to their market therefore changing the strategies toward this issue is essential. The marketer must have innovation on their strategies for keeping market and don’t lose their customers. In this study researcher try to find out the how the marketing strategy in period of the time changed and what their new statue of marketing is. In this paper I will provide the changing the relation between marketer and customers how was in traditional method and how is its new situation.