The paper analyzes the effect of the use of business analytics on supply chain performance. It investigates the changing information processing needs at different supply chain process maturity levels. The effects of analytics in each Supply Chain Operations Reference areas (Plan, Source, Make and Deliver) are analyzed with various statistical techniques. A worldwide sample of 788 companies from different industries is used. The results indicate the changing impact of business analytics use on performance, meaning that companies on different maturity levels should focus on different areas. The theoretical and practical implications of these findings are thoroughly discussed