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یکشنبه 04 آذر 1403
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A cross-sectional examination of hotel consumer experience and relative effects on consumer values
Abstract:

One key aspect of the competitive service sector environment is the effort of many businesses to differentiate themselves by creating unique customer experiences that accompany their products and services. The challenge of creating memorable consumer experiences is the proper identification of specific characteristics that influence experiences and gaining a better understanding of how these affect consumers’ perceived value. To this end, this study attempted to develop a model that identifies influencing dimensions of consumer experiences and investigates the composition of consumer experiences and the relative outcome on consumers’ perceived value in a hospitality setting. To initiate this study, an intercept survey approach was taken. The results revealed that both the physical environment and the human interactions have a significant and positive relationship with perceived value. These results can give lodging managers a better understanding of the composition of consumer experiences and how these events influence perceived value.

Keywords: Experience marketing Perceived value Emotive Cognitive Physical environment Human interaction
Author(s): .
Source: International Journal of Hospitality Management 32 (2013) 179–192
Subject: مدیریت جهانگردی
Category: مقاله مجله
Release Date: 2012
No of Pages: 14
Price(Tomans): 0
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