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The impact of CSR on relationship quality and relationship outcomes: A perspective of service employees
Abstract:

Corporate social responsibility (CSR) has gained increasing attention over the past decade. While many studies examined an impact of CSR on consumers, only dearth of research is found that attempts to understand the impact of CSR on employees from the relationship marketing perspective. The purpose of this study is to investigate the role of CSR in predicting relationship quality and relationship outcomes. The four dimensions of CSR used in the study include economic, legal, ethical, and philanthropic aspects. Data were collected via survey from employees of franchised foodservice enterprises located in South Korea. The findings of the study show that not all dimensions of CSR have the same effect on relationship quality. While economic and philanthropic dimensions have a significant influence on organizational trust, only ethical dimension has a positive effect on job satisfaction. As expected, relationship quality has a significant impact on relationship outcomes

Keywords: Corporate social responsibility (CSR) Organizational trust Job satisfaction Organizational commitment Turnover intention
Author(s): .
Source: International Journal of Hospitality Management 31 (2012) 745– 756
Subject: تئوریهای مدیریت
Category: مقاله مجله
Release Date: 2012
No of Pages: 12
Price(Tomans): 0
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