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یکشنبه 04 آذر 1403
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بازدید امروز: 17,667
بازدید دیروز: 26,897
بازدید کل: 157,698,567
کاربران عضو: 2
کاربران مهمان: 60
کاربران حاضر: 62
A customer satisfaction index model for international tourist hotels:Integrating consumption emotions into the American CustomerSatisfaction Index
Abstract:

tThis study integrates consumption emotions into the American Customer Satisfaction Inde (ACSI) modelto propose a hotel customer satisfaction index (H-CSI) model that can be applied t estimate customersatisfaction toward international tourist hotels. The H-CSI scale items were designed based on referenceto the relevant literature and the suggestions of a focus group. Four-hundred and twelve customers ofinternational tourist hotels were surveyed. The partial least squares method was employed to validatethe measurement instruments in the H-CSI model and estimate item weights for the customer satisfac-tion scales. The H-CSI model is a comprehensive model for the measurement of customer satisfactionthat includes most possible antecedents and outcomes. The research results show that the H-CSI modeldisplayed strong explanatory power based on its reliability and validity. Accordingly, if hotel managersapply the H-SCI model instead of a general customer satisfaction survey, they can obtain a robust estima-tion of customer satisfaction, as well as extra information of post-purchase customer behavior to bettermanage customer satisfaction and achieve a competitive advantage

Keywords: Customer satisfaction indexInternational tourist hotelsACSIConsumption emotions
Author(s): .
Source: International Journal of Hospitality Management 35 (2013) 133–140
Subject: مدیریت جهانگردی
Category: مقاله مجله
Release Date: 2013
No of Pages: 8
Price(Tomans): 0
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