شما هنوز به سایت وارد نشده اید.
دوشنبه 05 آذر 1403
ورود به سایت
آمار سایت
بازدید امروز: 5,224
بازدید دیروز: 25,397
بازدید کل: 157,711,521
کاربران عضو: 0
کاربران مهمان: 45
کاربران حاضر: 45
A strategic management framework of tangible and intangible assets
Abstract:

This article is aimed at supporting the management in the strategic planning of investments on critical value drivers, taking into consideration their impact on competitive advantage and the cumulative investments made on them. We describe a framework through a step-by-step procedure. No previous strategic management framework has adopted a holistic approach to the strategic analysis of value drivers. In fact, unlike many other strategic management models, our framework adopts a competitive advantage perspective considering both the wholeness of organizational value drivers and the interdependencies among the value drivers. Managers are asked to make pairwise comparisons that are synthesized through the analytic network process. The outputs of the synthesis are analyzed both qualitatively (synoptic analysis) and quantitatively (Spearmans and Kendalls non-parametric rank correlation coefficients). The analysis of the resulting values turns in useful strategic suggestions for the top management in order to enhance the organizational strategic coherence

Keywords: Tangible assets; Intangible assets; Value drivers; Interdependencies; Analytic network process; Competitive advantage
Author(s): .
Source: European Management Journal (2013) 31, 55– 66
Subject: مدیریت استراتژیک
Category: مقاله مجله
Release Date: 2012
No of Pages: 12
Price(Tomans): 0
بر اساس شرایط و ضوابط ارسال مقاله در سایت مدیر، این مطلب توسط یکی از نویسندگان ارسال گردیده است. در صورت مشاهده هرگونه تخلف، با تکمیل فرم گزارش تخلف حقوق مؤلفین مراتب را جهت پیگیری اطلاع دهید.