Process-induced decision costs on sequential value judgments

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Process-induced decision costs on sequential value judgments
Abstract: Effort-as-information and resource availability have been proposed to explain why people adhere to previously chosen alternatives in repeated-choice situations. These two theories differ in terms of the resource expenditure involved in subsequent decisions. In this studywe investigate the impact of the process-induced decision costs of previous decisions on subsequent decisions. Results reveal the occurrence of a lower consistency rate in the layout change condition, implying that resource availability plays a significant role in sequential decision-making situations. Further, when the layout change impedes fluent processing, initial decisions that require longer reaction times produce greater decision inconsistency. Both consumers and managers should be aware that display changes, commonly observed in the popular use of dynamic web pages in online shopping, are likely to increase processing costs, which potentially impede sound consumer judgments
Keywords:	Decision cost Value judgment Effort-as-information Resource availability
Author(s):	.
Source:	Decision Support Systems 55 (2013) 822–828
Subject:	پیرامون مدیریت
Category:	مقاله مجله
Release Date:	2013
No of Pages:	7
Price(Tomans):	0
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