Resilience: Continuous renewal of competitive advantages |
Abstract:
Even in these financially challenging times, business performance always comes down to a firm’s competitive advantages. Subsequently, how can companies sustain a long-run competitive advantage, especially in the face of increasing competition? Apart from the pat answer that innovation is critical to organizational survival, we argue that it is the innovation process and how companies manage it that forms the foundation of a resilient organization. Our research finds that organizational innovation processes take three main forms: reactive, proactive, and anticipatory innovators. It is from anticipatory innovators that resilient organizations emerge. Here, resilient organizations not only anticipate the needs of buyers but do so by creating an innovation orientation within the firm’s culture. This culture-based focus goes beyond any specific innovation; it directs leaders to create an organizational culture that is receptive to innovative ideas and to the changes they produce. Here, the competitive advantage is not so much innovation per se but the organization’s ability to continuously create competitive advantages based on innovations. |
| Keywords: |
Strategy; Innovation; Resilience; Sustainable competitive advantage; Sustainable growth; Organizational culture; C-Suite |
| Author(s): |
Eduardo de Oliveira Teixeira, William B. Werther Jr. |
| Source: |
Business Horizons (2013) 56, 333—342 |
| Subject: |
مدیریت استراتژیک |
| Category: |
مقاله مجله |
| Release Date: |
2013 |
| No of Pages: |
10 |
| Price(Tomans): |
0 |
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بر اساس شرایط و ضوابط ارسال مقاله در سایت مدیر، این مطلب توسط یکی از نویسندگان ارسال گردیده است. در صورت مشاهده هرگونه تخلف، با تکمیل فرم گزارش تخلف حقوق مؤلفین مراتب را جهت پیگیری اطلاع دهید.
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