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Maquiladoras in the 21st century: Six strategies for success
Abstract:
The maquiladora industry was conceived as a win-win strategic economicplatform for foreign companies and Mexican workers. The primary benefactor has been U.S. companies, which became more cost efficient by employing highly productive, lower-cost Mexican workers. However, the direct link between the U.S. economy and the corresponding employment of Mexican workers has resulted in unpredictable growth-retrenchment cycles. While the globalization of trade has grown dramatically,the maquiladoras have been slow to adapt to new trade realities, including the rise of China as a global manufacturing power. The more intense global competition and the recent financial crisis have challenged Mexico’s structural deficiencies and the maquiladora model with its focus on low-cost labor. Can the maquiladoras remain viable in this seemingly unpredictable economic environment? In this article, we provide a brief history of the maquiladoras, discuss the new external trade environment realities, and offer six strategies that can transform the maquiladoras into a sustainable economic model well into the future.
Keywords: Mexico; Maquiladoras; Free and Secure Trade (FAST); NAFTA; Customs-Trade Partnership Against Terrorism (C-TPAT); China threat
Author(s): John Hadjimarcou , Lance E. Brouthers , Jason P. McNicol, Donald E. Michie
Source: Business Horizons (2013) 56, 207—217
Subject: بازرگانی و تجارت
Category: مقاله مجله
Release Date: 2013
No of Pages: 11
Price(Tomans): 0
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