The influence of organizational factors on e-business use: analysis of firm size |
Abstract:
Purpose – There are two purposes of this paper: first, to analyze the effect of size and other
organizational factors (IT knowledge, IT external support and the level of employees’ education) on the use of e-business; and second, to identify similarities and differences among these factors in micro, small, medium-sized and large enterprises.
Design/methodology/approach – The proposed model is empirically tested using data from the Sectorial e-Business W@tch survey. A logit estimation for the whole sample and for each type of firm size has been implemented on the use of e-business.
Findings – The study finds positive and significant effects of all the organizational factors on the intensity of e-business use. When analyzing the effect of size, it was found that medium-sized and large firms are more likely to use e-business more intensively. Although medium-sized and large firms are similar, some differences have been found between small and medium-sized firms. Only small firms use IT outsourcing as a key factor to use e-business.
Research limitations/implications – This study is based on a cross-sectional data set. Longitudinal research would be needed for comparing results over time. Future studies could focus on the use of each type of e-business technology, instead of a global measure of e-business use. Future research could also analyze the differences of e-business adoption rates among countries.
Practical implications – The paper concludes that small and micro firms are less likely to conduct e-business than medium-sized and large firms. An important influence on the use of e-business is workforce education, implying that training could substitute hiring IT employees. Outsourcing IT activities is a suitable strategy only for small firms.
Originality/value – The paper contributes to the literature on e-business with new evidence of the importance of size and human capital. Additionally, an analysis for each firm size has been done, which allows comparison of results. |
| Keywords: |
E-business, Small to medium-sized enterprises, Information technology knowledge, Electronic commerce |
| Author(s): |
Victoria Bordonaba-Juste, Laura Lucia-Palacios and Yolanda Polo-Redondo |
| Source: |
Marketing Intelligence & Planning Vol. 30 No. 2, 2012 pp. 212-229 |
| Subject: |
تجارت الکترونیک |
| Category: |
مقالات ترجمه شده - دانلود ترجمه مقاله |
| Release Date: |
2012 |
| No of Pages: |
12 |
| Price(Tomans): |
0 |
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