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Key aspects of corporate strategy in international construction
Abstract:

In view of increasing market competition, construction and engineering firms are forced to seek new business activities in foreign countries since their domestic markets disable their further growth. Many construction firms have already entered foreign markets in order to diversify their production, gain access to the new bids and expand the shareholders•• value. The application of the right strategic approach on the companys way to internationalization plays a crucial role. The export know-how is possessed by a limited number of construction firms successfully competing on international markets, whereas other companies fail in their attempts. Recent academic literature is inconsistent in several aspects of company••s strategic behavior in international construction in relation to formation of joint ventures and export financing. This research attempts to address these issues. On the basis of perceived business needs, six research statements were outlined. These statements were analyzed and evaluated through quantitative survey. Research findings were derived from empirical evaluation collected through structured questionnaires. Respondents were represented by corporate executives, project managers and trade finance specialists. The outcomes of this research provide resolution and deeper understanding of analyzed aspects. The research findings may serve as a valuable input for the composition of the corporate strategy and building competitive advantage in international environment

Keywords: competitive advantage ، corporate strategy، international construction ، joint venture ، strategic alliance
Author(s): Jan Píchaa , Pavel Kováb , Filip Kesslerc, Ale Tomekd
Source: Creative Construction Conference 2017, CCC 2017, 19-22 June 2017, Primosten, Croatia
Subject: مدیریت استراتژیک
Category: مقالات ترجمه شده - دانلود ترجمه مقاله
Release Date: 2017
No of Pages: 6
Price(Tomans): 0
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